Purchasing a premium domain is always a dream to online startup companies, but the prices go so high that many cannot afford.

But is it required to get a premium domain? It depends on individual thinking, after all it’s just a name, and it does not guarantee you a great product sales or good seo ranking.

If you are planning to buy a premium domain name, consider the following common points which  makes a great website which ranks first on search engines.

• Search engines do not check your domain name, they check the content and returns the results, the one which have unique content and structured data.
• How secure your pages are also depends on users trust, if its not https (product sales pages) users may get a quick thought that its not secure and may leave the page quickly without making a sale.
• User reviews and good support also makes your website to earn 200x times better than competitor.
• Social Networks popularity also holds a key role to get good customers
• Google search ads (adwords) and Linkedin Ads also helps you to get new sales.

So getting a high priced premium domain name is not really helpful to get great sales.